Emerging media concepts put the "public"
back into public relations. They also give
us a wealth of online resources to measure
our interaction with the online public, and
the many social networking communities that
drive public opinion.

Why is it important?

Some great stats on the blogosphere:

• The Emergence of Social Media
• Blog Traffic Stats from Technorati
• Blog Languages
• Journalists and Bloggers

VIDEO: A 3rd Party Independent Survey on Wire Service Pick-Up

Who generates more REAL PR buzz by prompting REAL journalists to hit
their keys?

Watch this great video to find out...
(I'm sure in you're in suspense!)

Pardon the digression. I'm just so
proud that had it right as a client!

PR Newswire Information

PDFs from PR Newswire for your review:

• Web 2.0 Glossary
• Service Overview
• Multimedia News Release: Photo or Video
• Premium Photo Distribution
• US1 Media Monitoring
  
  

PR Information through Web 2.0 Channels

RSS Readers
(Really Simple Syndication)
Readers pull information from all of your
favorite sites into a single viewable page.
30 minutes of surfing just took one glance:

• Netvibes (Load time may be necessary)
• MyYahoo!
• Google - Home
• Newsgator

Social Media Tagging Sites

Social Tagging Sites allow people to view,
share, and recall content easier than ever
through always available online portals:

Searching the Blogosphere

Blog search engines allow users to find
blogs on any topic, without sifting through
the 70-million + blogs in operation:

Active Search Engine Optimization

Search engine optimization (SEO) is not just
a tech-based magic bullet. Achieving
impressive search placements is an active
process that begins with the content itself.

Social Media Measurement

Reporting and aggregating sites give you a
snapshot of a URL's online presence.
Delicious links, Technorati tags, etc.,
it's all here:

• Socialmeter
• Popuri

Online Measurement

Looking for independent sources of online
user information for your clients' Web sites?
Use these tools to establish baselines and
identify possible areas of growth:

• Quantcast
• Alexa
• Compete
  
  

More Online Tools!

Other resource lists like this one, Web
traffic monitors and more, oh my!

• Web Buzz Explorer (Tool list like this)
• PopURLs (What's hot on the top sites)

Twitter in Plain English

Social Media in Plain English

PR Newswire Information

Please contact me with any questions:

JohnHenry.Giddings at PRNewswire.com